Harnessing the power of Behavioral Biometrics:
A game changer in fraud prevention
Our digital age requires companies to increase security and convenience in online transactions. Fraud attacks are becoming more sophisticated and customers are demanding smooth user journeys.
So how can you be sure if your users are who they pretend to be?
With Behavioral Biometrics you can distinguish good from bad users, prevent fraud and provide seamless online authentication by analyzing user's online behavior and interaction with the device. It allows recognizing device anomalies and deviations from normal user activity. Building a user profile and validating the behavior of the user authenticating in the system against this reference allows establishing a level of confidence to recognize if it is the right person engaging in the process and undertaking the digital transactions.
- Increasing customer trust and fraud protection by clearly identifying legitimate and fraudulent transactions.
- The impact of frictionless authentication in the customer experience, leading to increased revenue.
- Smarter and safer user validation applying machine learning, using only technical data to create and verify the user profiles based on a Trust Score generated in real-time.
